Video Reflection: Designing Dream Machines

British designers Richmond Semore and Dick Powel offer a fascinating insight into the design practice behind industrial design. Primarily focusing on the ‘X- factor’ in design. The degree to which the designers precisely and fervently thought of and improved the concept development behind the new ‘Batam’ motorcycle design in especially is admirable. Pantone markers, pens and tracing designs is their way to keep control and keep ideas original. This is apparent today young designers using computers which have so many limitations on the creativity of the mind while a pen in ones hand doesn’t. The first step into any design process is brainstorming. The cooperation of engineers and industrial designers, allowed a technologically advanced and physically pleasing object to use. This then put the design ahead of others in the market. The trouble-free maintenance and access of the food processor bowl satisfies the target market needs.

The accomplishment of this product demonstrates that it is important for designers to design products with perception so that not only is it a manufacturable or usable or even attractive object but that it is all of these and more to the consumer.