Objectified

“My Philosophy is fundamentally non disposable to offer products you want to keep and will stand the test of time.”

Marc Newson

 “A lot of what we seem to be doing in a product like the iphone is getting design out of the way and I think when forms develop with that sort of reason and they’re not just arbitrary shapes it feels almost undesigned. Of course its that way why would it be any other way”

Jonathan Ive

“Good Design is as little design as possible”

Dieter Rams

This film sheds a lot of light on the importance of design on the world its impacts on individuals and the ideals of some designers. Marc Newson’s philosophy is very interesting in a the context of today and the reality that millions of tons of working products are throw to be replaced by “newer and shinier” replacements and that if we can make products last and create a bond between them and the user we will save our planet in the process. Jonathan Ive’s Description of the iphone is incredibly interesting and also fits right into Dieter Rams final design ethos and today more than ever “arbitrary design” is out dated and unethical. Products function and the interaction with the user should be the first priority in design rather to make something that is good to look at with little or no use because if beauty is coupled with use the end product will be cherished by the user which will also postpone its disposal. The emotional connection that connects the three ideas above is simple design something that will last. Something that can not only physically stand the test of time but also hit home emotionally so much that the user may keep it or pass it on to a second or third user and so this leads into the idea of designing something that gets better with age for example a leather jacket or and antique watch these are items that still have a primary use but have infinitely more value to the user emotionally and psychologically.